Startups – giving stuff away for free is the best marketing tool. This story demonstrates why. Austin has been named the best American city for startups, according to a report by the Kauffman Foundation and the surprising second is Miami. The data is part of an infographic exploringFactors that Influence Startup Success. It reveals interesting facts and statistics relating to age, professional background and sectors as influences on the success or failure of a startup.
New Delhi-based graphic design marketplace, Designhill produced the infographic as part of their digital media strategy, which is more soft diplomacy than hard sell. Rahul Aggarwal founded Designhill with his brothers. Aggarwal says as a startup themselves, they understand the need for interactive guides, mini quizzes and other content, so they research interesting topics, like famous logos and their hidden meanings, and use it as a calling card. The most interesting bits of the infographic are just a bit further down in this story. But first, Designhill has a pretty interesting story of their own about the invaluable return on giving away products and services for free.
“Marketing through conventional methods is too hard. This is what works for us, which is why we created a white paper to help other businesses learn what we did. Our traffic doubled just because of one infographic we created. So we produce these micro quizzes and infographics for others just to get our brand out there.“
The Aggarwal brothers’ company connects clients and designers from around the world. Designhill’s platform offers a unique value proposition. A client with a graphic design need – be it a website, a logo, a landing page, etc. enters their criteria and launches a contest. A talent pool of 25,000 designers in 50 different countries can compete for the job. Aggarwal says usually 100-200 designers respond, providing the client with designs to choose from in just one week.
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