Top 12 articles for GrowthHacker in 2015

As we closed out 2015 and reflected on the year at GrowthHackers, we thought it would be great to list the top 12 articles of the year as voted on by you, the community.
Thanks for participating on GrowthHackers and helping make it the inspirational space that it's grown into. Enjoy!

AMA • 78 upvotes • 83 comments • Posted by Oli Gardner
12. AMA: I’m Oli Gardner (@oligardner) Co-founder of Unbounce. I’ve seen more landing pages than anyone on the planet. Ask Me Anything!
Oli stayed true to his word of being an open book and shared everything he could to help accelerate your growth.

Onboarding • 80 upvotes • 17 comments • Posted by Ann Smarty
11. Automated Marketing Done Right: Tools and Resources
63% of companies that are outgrowing their competitors use marketing automation. Companies that use marketing automation see 53% higher conversion rates and 3.1% higher annualized revenue growth rate than non-users. Here's a 6-step process along with 18 tools and resources to get you started with smart marketing automation!

Early Traction, Growth Team, Optimization • 86 upvotes • 33 comments • Posted by Sean Ellis
10. High Tempo Testing Revives GrowthHackers.com Growth
This one begins in January '15 after we’d experience three frustrating months of stagnating growth. Up until this point we had largely grown on the back of Twitter, reaching around 90,000 MAU But increasingly the hands-on execution of our Twitter playbook was preventing us from generating and testing many new ideas. This is ironic because I generally advise other growth teams to “test, test and test some more.” I explain that rapid testing is the most effective way to predictably grow a business. But it took the frustration of stagnating growth to cause us to fully embrace a High Tempo Testing program at GrowthHackers.com

Growth Hacks, Instagram • 87 upvotes • 47 comments • Posted by Austin Allred
9. Exploiting Instagram to help a friend sell $4,000 of neckties in one day
The author's friend had a necktie company. Two weeks later he opened his doors and sold $4,000 of neckties because of what they did on Instagram. Good times.

Early Traction, Growth Team, Marketing Strategy • 88 upvotes • 25 comments • Posted by Melinda Byerley
8. Growth Hacking has two phases - and using the wrong one will sink you
Deep interviews with Sean Ellis and Andy Johns; a framework of how to think about growth hacking as miner or prospector based; the 7 characteristics of all top growth hackers.

Early Traction, Marketing Strategy • 90 upvotes • 32 comment • Posted by Morgan Brown
7. How Slack Became the Fastest Growing B2B SaaS Business (Maybe) Ever
By February of 2015, the app boasted over 500,000 daily active users, with “tens of thousands” of new users added week over week...Read on for the full Growth Study.

AMA • 100 upvotes • 136 comments • Posted by Andrew Chen
6. AMA: I’m Andrew Chen, Writer, Entrepreneur, Advisor & Investor
This record breaking AMA by Andrew Chen is chock full of great advice on all things growth. Not to be missed.

Early Traction, Marketing Strategy • 106 upvotes • 13 comment • Posted by Morgan Brown
5. The Story of Etsy's Crafty Growth to IPO and a $2 Billion Valuation
Etsy provides a fascinating look at a company who found traction among a very passionate and idealistic group of people, rode that wave to massive growth and an IPO and now must find growth through decisions often at odds with the beliefs of its earliest members. In thisgrowth study, we look at how they did it in the early days, the decisions and dynamics of their business that allowed them to scale, and the company's efforts to keep finding the newgrowth lever.

Growth Hacks, Marketing Strategy • 122 upvotes • 16 comments • Posted by Ty Magnin
4. Sean Ellis’ Secret Framework for Unlocking Organic Growth
The author recently worked with Sean Ellis—Founder of GrowthHackers and Qualaroo—to reveal his secret framework for unlocking organic growth.

Customer Growth (Broad) • 123 upvotes • 14 comment • Posted by Susan Su
3. How we acquired 1.85M new users in 5 months -- without paid acquisition
A growth case study from a 'little known' company from Argentina, who grew their user base from 150K to 2 million in 170 countries around the world in ~5 months – without buying ads.

AMA • 125 upvotes • 189 comment • Posted by Sean Ellis
2. AMA: I'm Sean Ellis, Founder and CEO of GrowthHackers.com, first marketer at Dropbox and the guy who coined the phrase "growth hacking"
Our most popular AMA yet! Sean provides responses to almost a 100 questions on a variety of topics related to startups and growth. Settle down to read this one, it'll take a while!

Churn • 147 upvotes • 32 comment • Posted by Sean Ellis
1. Video: Growth Is Good, But Retention Is 4+Ever at WMD 2015 Conference by Brian Balfour
In this presentation, Brian Balfour highlights the importance of retention on all other growthmetrics including top line growth and lifetime value of users. He examines how to best analyze retention and ways to improve it, including: Getting your core value in front of the users as often as possible: refining features, adding retention hooks, focusing on product quality, resurrection campaigns...
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