Everyone is blogging these days, with millions of us giving it a whirl whether it’s for professional reasons or just for fun. However, very few blogs end up becoming a success.
Having the best intentions are all well and good, but that simply isn’t enough if you want people reading your blog on a regular basis.
This guide will take you through everything you need to know about getting a WordPress blog online; from conception, creation, to ensuring you can reach the right people.
At 8,500+ words this is not a casual read, so you’ll probably need this table of contents…
Why are you blogging?
This may seem like an obvious question, but you have to have a purpose or a goal. If you’re blogging because you love blogging, then great! If you’re blogging for business, you need to decide on what actually constitutes success.
Are you looking for more traffic? Want a bigger search engine footprint? Trying to sell more? Increase brand awareness? Or just as likely, all of the above?
Work out some preliminary key performance indicators (KPIs) before you get started. KPIs such as number of sessions, bounce rate, average session duration, pages per session, social shares are all good metrics to track the growth of your blog in the early days.
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