This is round 3 of landing pages overviews. In my previous landing page overview posts I discussed Adobe’s andShutterstock’s landing pages. I discussed the important elements of landing pages and how to use them correctly. Landing pages have the potential to convert many users as they are the first page your visitors see and therefore they give the first impression of your product. You can read more on landing page optimization in our blog.
In this post, I decided to focus on Vertical response’s Landing Page. Known and used by several marketers, they allow you to create free email newsletter templates. So it will be interesting to analyze the advantages and disadvantages of the page and discover 5 quick landing page tips.
1. Above the fold
Marketers always talk about “above the fold” but what does it actually mean? The fold is approximately the top 400 pixels of your landing page (this changes across devices). The majority of visitors see only this part of the page without needing to scroll, a minimum of people actually make it to the bottom parts of pages. Therefore you should keep all your crucial elements above this section.
In the case of Vertical Response, the fold is marked below.
What do you think? Are all important elements of the page placed above the fold? Would you add anything else? Remove anything? I’ll get to what I would do in the end of the post.
In the case of Vertical Response, the fold is marked below.
What do you think? Are all important elements of the page placed above the fold? Would you add anything else? Remove anything? I’ll get to what I would do in the end of the post.
2. Call to Action
A recent study by Marketing Sherpa showed that 48% of landing pages contain multiple offers. This statistic is amazing. One of the basic rules in landing page optimization is to focus on one call to action; Decide what is the most important step you want your users to do, and just ask them to do that. Too many options cause confusion and lead toAnalysis Paralysis -a psychological state of over-analyzing a situation to the point where a decision is not made. This is the result of being presented with too many options. Therefore sometimes less is more.
In the case of Vertical response’s landing page, it contains multiple call to actions. You are asked to get started, log in, use the designs, start with the designs and create an account. In particular, showing users multiple buttons might be confusing. Vertical response uses their “get started” button 3 times on the page, which is great and recommendable, only when it comes to the “above the fold” section, you want to make sure your visitor focus on one part of the page only and drives into action. Another idea would be to turn the log in button into a text link. That would make the “get started” button stand out more. Another good point for Vertical response it the color contrast they chose for their button.
In the case of Vertical response’s landing page, it contains multiple call to actions. You are asked to get started, log in, use the designs, start with the designs and create an account. In particular, showing users multiple buttons might be confusing. Vertical response uses their “get started” button 3 times on the page, which is great and recommendable, only when it comes to the “above the fold” section, you want to make sure your visitor focus on one part of the page only and drives into action. Another idea would be to turn the log in button into a text link. That would make the “get started” button stand out more. Another good point for Vertical response it the color contrast they chose for their button.
0 commentaires:
Enregistrer un commentaire