Shopify has achieved a tremendous growth rate in just three years. It exceeded $7 billion in gross merchandise volume, and currently has over 150,000 store owners.
One of Shopify’s founders, Tobias Lutke, became dissatisfied with the existing e-commerce solutions. Together with co-founders Daniel Weinand and Scott Lake, he created the storefront site.
To create a spectacular company, you have to be dissatisfied with what competitors are doing, and see what’s possible.Paul Zane Pitzer may have been right when he said that you should “start your own business when you’re an unsatisfied customer.”
The importance of great customer service can never be over-emphasized. It’s true that 96% of unhappy customers won’t complain, yet over 90% of those dissatisfied customers won’t return. On the other hand, an exquisite customer experience builds loyalty.
Shopify knows that poor customer experiences spread like wildfire, and can eventually kill a business. That’s why they put customer service at the forefront.
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