There is a wide range of channels that can be used in order to attract traffic, gain leads and conversions and – eventually – grow. They vary, however, from a traditional, well-known marketing tools. Here is a short overview of these channels. Some of them are more applicable than others, depending on the business model, target group characteristics or advertising budget.
According to Matt Humhprey (http://www.aginnt.com/post/41372002949/interview-a-growth-hacker-with-matt-humphrey#.Ue5HvtLwnkq) ,VP of Merchandise Rearden Commerce, growth hacking means“acquiring, retaining and monetizing users more effectively. A growth-hacker is an individual who can, from end-to-end, collect data, ideate, plan, execute and deploy the necessary tactics and strategies to hit goals.“
In simpler words, a growth hacker is basically a marketer working for an Internet start-up as opposed to a traditional, big manufacturing or service company. Marketing managers usually operate in a saturated market and therefore aim at growing market shares by single percentage points or thrive to sustain them. Whereas a successful start-up‘s target is often to multiply its revenues by large numbers in a relatively short period of time.
Some other characteristics of a growth hacker’s characteristics are:
- using testable and scalable methodology in order to create growth
- necessity to adapt to instability, uncertainty and constant changes in business environment
- limited access to research data provided by professional agencies
- imited marketing budget
Please find the five best growth hacking tactics below!
1. Reveal the potential of inbound marketing – start blogging.
Inbound marketing means essentially creating quality content that pulls users towards your company website and product. A well maintained blog is a great example. It is also a valuable asset for a growth hacker. There are certain rules, however, that should be followed:
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