Customer development process. Everybody talks about it. Everybody.

Yet surprisingly, not that many people actually walk the walk.

I understand it – the process is freakishly gruelling. I hated it, for example: why would anyone half sane try her best to dismiss her shiny new idea. To find that nobody, not even her mom, cares about it.

It’s against human nature to seek negative feedback. That’s why so few people do it. We rather just rush into building our dream product. It’s sexier.

1. Don’t rush it

2.Make it a numbers game

3. Target 3 different groups of people

4. Hack the meeting booking

5. Offer something in return

6. Build a tribe of supporters and don’t be a stranger

7. Prolong your customer development as long as possible

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