As product marketers, Sujan and I spend a lot of time searching for and testing the best strategies, tips, tactics, and tools that others have used to get useful feedback from customers—feedback that can help boost growth. As you’ve probably found out for yourself, there is a TON of information out there on the subject of customer feedback. Each month hundreds of new blog posts, articles, and case studies are being published by people all around the world on the topic. That seems like a good thing, right? There’s a lot you can soak up and learn. But here’s the problem: how do you know who to trust, where to start, what actually works, and how to apply what you learn to your own business? We wanted to make it easier for people by compiling and sharing a few customer feedback methods that we’ve personally tested and used to move the needle.
Here are 7 great methods for getting feedback from customers:
Method 1: The Quick Feedback Request
Unfortunately, when it comes to doing business with people online, you just don’t get the same level of interaction that you would if you were selling them your products or service face-to-face—at least not automatically. When you interact with someone in person, you can easily sense or observe things like confusion, hesitation, or excitement. If you sense that a person is unwilling to buy from you, you can engage with them and ask them why they feel the way they do. That level of interaction is an important part of business growth, and it needs to happen online too. One great way to start interacting with people and learning from them online is by implementing tools that encourage and invite your website visitors to provide feedback with you.
Recommended Tools:
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