What To Do When Content Marketing Fails To Improve SEO Performance

You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO.

Let’s face it: Content marketing is a bit overhyped. According to the Content Marketing Institute (CMI) and MarketingProfs, at least 86% of B2B marketers and 77% of B2C marketers are now engaged in content marketing.
While I completely agree that content marketing is an essential component of a successful search engine optimization (SEO) initiative, it is not the only component required for success.
I believe the vast majority of in-house and agency-related search engine marketers are involved, in some capacity, with their organization’s content marketing initiatives. According to the above-referenced reports, SEO is directly or indirectly related to nearly all facets of content marketing performance metrics for both B2B and B2C marketers. Read all this article here
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