71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

The content is grouped into categories, including SEO, Conversion Rate Optimization, Content Marketing, Social Media, Web Analytics, Growth Hacking, eMail Marketing, Pay-per-click Advertising, User Experience and Customer Loyalty. Enjoy and put it to good use!

Conversion Rate Optimization:

1. 12 A/B Split Testing Mistakes I See Businesses Make All The Timeby Peep Laja, Founder of Markitekt
2. Conversion Rate Optimization (CRO) Techniques: The Complete Listby Brian Dean, Founder of Backlinkinfo
3. How to Increase Conversions Using Color Psychologyby Talia Wolf, Founder and CEO of Conversioner
4. The Most Entertaining Guide to Landing Page Optimization You’ll Ever Readby Oli Gardner, Co-founder of Unbounce
5. Everything You Know About Conversion Rate Optimization Is Wrongby Larry Kim, Founder of Wordstream
6. 5 Reasons to Get Obsessed with Conversion Rate Optimizationby Conversion Rate Experts
7. A/B Testing: a Comprehensive Guide to Getting Startedby Luke of Gainbits

 Web Analytics:

8. Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!by Avinash Kaushik
9. Telling Stories with Data – Six Step Frameworkby Daniel Waisberg, Analytics Advocate at Google
10. 7+ Under-Utilized Google Analytics Reports for Conversion Insightsby Peep Laja, Founder of Markitekt
11. Four Things I Wish Analytics Tools Didby Des Trainor, Co-founder of Intercom
12. Tell a Meaningful Story With Databy Daniel Waisberg, Analytics Advocate at Google
13. Top 24 Google Analytics Tips, Hacks & Automationsby Andrew Garberson of LunaMetrics
14. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Goldby Josh Braaten, Associate Director of Inbound Marketing at Rasmussen College

Search Engine Optimization:

15. When Optimizing For SEO And The Semantic Web, Don’t Forget Your Audienceby Bill Slawsky, President and Founder of SEO by the Sea
16. Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Daysby Brian Dean, Founder of Backlinkinfo
17. 101+ SEO Experts Reveal Their Favorite SEO Browser Plugins/Extensionsby Blurpoint
18. The Essential Guide to Creating an SEO-Friendly Customer Journeyby Neil Patel
19. How To Write Meta Descriptions for Maximum Clicksby Arienne Holland, Director of Marketing and Customer Experience at Raven
20. (Provided): 10 Ways to Prove SEO Value in Google Analyticsby Jeff Saur, Founder of Jeffalytics
21. You Can’t Reverse Engineer The Google Algorithmby Ryan Jones, Manager Search Strategy & Analytics at SapienNitro
22. How Ditching Traditional Link Building Got Us More TrafficGael Breton SEO and marketing geek at Higherclick

Content Marketing:

23. The Greatest Misconception in Content Marketingby Rand Fishkin, Wizard of Moz
24. The Ideal Length of Everything Online, Backed by Researchby Kevan Lee, Content Crafter at Buffernet
25. We Analyzed Nearly 1 Million Headlines. Here’s What We Learnedby Garrett Moon, Founder of Coschedule
26. The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copyby Aaron Orendorff of iconicontent
27. 6 Steps for Writing Simple Copy That Sellsby Aaron Orendorff of iconicontent
28. 100 Lessons Learned from 10 Years of Bloggingby Neil Patel
29. How to Know What Content Drives Trafficby Skip Besthoff, CEO of InboundWriter
30. The Ultimate Content Audit Checklistby Rachel McCombie

Growth Hacking:

31. An Epic List of 100 Growth Hacks for Startupsby Justin McGill, Founder of Workado
32. 22 Ways to Reduce Churn with Growth Hackingby Lincoln Murphy of SixteenVentures
33. Avoiding The Wheel Of Meaningless Growthby Brian Balfour, VP Growth at Hubspot
34. Reverse Engineering Marketing: Where Do Other Sites Get Their Traffic?by Iris Shoor of Startup Moon
35. Scraping Online Communities for your Outreach Campaignsby Matthew Barby
36. The Mobile Growth Stackby Andy Carvell of SoundCloud
37. The 5 Phases of Growth HackingRyan Holiday, media columnist

 Email Marketing:

38. The Email Templates That Got 50% Of Our Users To Answerby Iris Shoor of Startup Moon
39. 20 Effective Email List Growth Tactics for E-Commerceby Stuart McKeown, Co-founder at Gleam
40. How to Gather 100,000 Emails in One Weekby Timothy Ferriss of FourHourWorkWeek
41. 152 Killer Keywords for Email Subject Lines (and 137 Crappy Ones)by Parry Malm, President of Howling Mad
42. It’s Not Okay to Make These Email Marketing Mistakesby Carly Stec, Content Marketing Manager at Impact
43. 11 Reasons to Test Every Email Before You Sendby Lauren Smith, Content Marketing Manager at Litmus

 Pay-per-click Advertising:

44. These 10 Analytics Reports Will Improve Your AdWords Resultsby Frederick Vallaeys, Cofounder of Optmyzr
45. The Top 10 Best PPC Hacks … Ever!by Larry Kim, Founder of Wordstream
46. 50 Strategies To Increase Click Through Rate Via PPC Advertisingby Justin Croxton, CEO of Que Commerce
47. Why Keyword Themes +Modified Broad Match = Winning PPC Strategyby Georgene Nunn
48. 6 Excel Hacks for Better PPC Managementby Brad Merkel of Clear Peach Marketing
49. Here’s How Every PPC Marketer Should Deal with Abandoning Visitorsby Angus Lynch, Director of Marketing at Rooster

User Experience:

50. Testing The Hamburger Icon for More Revenueby Peep Laja, Founder of Markitekt
51. Don’t Make Me Searchby Christopher Buttler, COO of Newfangled
52. 7 things I Wish Every Search Box Didby Nicolas Dessaigne, Cofounder and CEO of Algolia
53. How Behavioral Design Creates the Best User Experiencesby Chris Goward, Founder and CEO of WiderFunnel
54. Simple is Marketableby Andrew Chen
55. Essential Guide To Creating A Stunning Reading Experienceby Dustin W. Stout, CMO at Weal Media
56. Placeholders in Form Fields Are Harmfulby Katie Sherwin, User Experience Specialist at Nielsen Norman Group
57. Our Content Feed is Brokenby Tyrale Bloomfield, UX evangelist & Creative consultant

Customer Loyalty:

58. The Art of Customer Loyaltyby Gregory Ciotti, Growth at HelpScout
59. To Keep Your Customers, Keep It Simpleby Patrick Spenner and Karen Freeman
60. 10 Trending Changes In Customers and Customer Service Expectationsby Micah Solomon, customer experience consultant and Forbes contributor
61. Your Customers are Already Omni-channel. Are You?by Waynette Tubbs, content marketer
62. The Ultimate Guide To Customer Loyaltyby Anand Srinivasan, Internet marketing consultant
63. 7 Steps to Customer Loyalty in eCommerceby Kerry Butters, content writer at markITwrite

Social Media Marketing:

64. We Analyzed the 3,000 Most Successful LinkedIn Publishing Postsby Paul Shapiro of SearchWilderness
65. How to Create Social Media Personas By Analyzing Your Audienceby Kevin Shively of Simply Measured
66. Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisersby Jon Loomer
67. After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Postby Francisco Rosales, Founder of SocialMouths
68. How to Create a Social Media Marketing Plan From Scratchby Kevan Lee, Content Crafter at Buffernet
69. Your Guide To All Things Hashtag Analytics & Optimizationby Dan Cristo, Director of SEO Innvoation at Catalyst Online
70. What I learned spending $2 Million on Facebook Adsby Noah Kagan of OkDork
71. The Best (And Worst) Times To Post On Social Mediaby Rachel Gillett of FastCompany

Your Turn Now

Packed with useful insights, this collection of digital marketing resources will come in handy no matter where you are on your marketing journey. We’d love to hear your thoughts on this epic list of resources, as well as further suggestions in the comments. Oh, and don’t forget to share this post!

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