One of the most important components of any businesses success, wither it is a home based business or not, is marketing. If you don’t promote your business, no one will ever know about it and you’ll ultimately fail because you can’t make money if no one knows about you. You have to get the word out about your business to your target audience there are fortunately several ways to do this in an inexpensive way that spring to mind.
Social Media
Sign up for and participate in your preferred social media platforms, try to use those where your audience hangs out. Comment on questions, offer your help freely, and let your profile speak for itself. Don’t try to connect one-on-one with people until you’ve built a relationship with them first.
Blogging
One of the best ways you can promote your business is through blogging. Blogging keeps your website active and the search engines interested in it. You can blog about many things that will attract your target audience due to how search engines send people to information. The keywords in your blog, the title, and the subject matter all help generate visitors.
Press Releases
Don’t turn your nose up at the old-fashioned press release, they work extremely well if you do them with precision. This means that you follow the rules of press releases, write them in the way they want them written and send them only to the people you know for sure want to read them. Make connections with the right people in the press and give them the information they seek and will find relevant.
PPC
Pay-per-click advertising means you create an advertisement, usually an image and some words, based on the rules of the platform. You then pick the audience you want to view the advertisement, and then you only pay if someone clicks through your advertisement.
Sales Pages
There are special ways to make quality sales pages so that they convert better, and these require some experience or training in copywriting and layout. But, there are also some great services like LeadPages.net or InstaBuilder.com that can help with proven templates and examples.
Email Marketing
Every business should use email marketing it is very effective to get the word out about your business, often business will create a free report or give away something of value to people who are your target audience, in exchange for an email address. Using that email address, you can market to them one-on-one the products and services that you represent as well as delivering value to them.
Affiliate Marketing
You can get other people to help you market your products or services by setting up an affiliate program. This is a program where you use software to help keep track of sales made by other people of your product or service. You can use aMember.com or E-junkie.comdepending on your budget and needs.
Your Business Website
One of the first thing you should do is create a website with a blog and yes, I did say blog because every single website needs to have a blog incorporated within it. Your website is your home on the internet and where all content, all marketing, and all promotion should start because it’s one of the few things you own and control.
Listing Services
Depending upon your business type, you can join listing services to help people learn about your business. Double check the service to ensure it’s really a viable service. Check stats, and cancel anything that isn’t working.
Hand Out Business Cards
Don’t forget this tried-and-true way of doing business. Get some quality business cards designed and printed and give them to people you meet networking, at events, etc., and if you have products you ship through the mail, include a business card with each one. Business cards are only of use in the hands of your prospects so give them to as many of your target audience as you can.
Make no mistake; getting the word out about your business is the most important thing you can do to ensure its success. Without a good advertising and marketing plan, your business has no chance.
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