Just a few days ago, we made some big changes to our flagship product CoSchedule. We decreased our prices. In an economy of ever-increasing prices this may sound crazy, but really, it made perfect sense. It’s all about a focus on value.
Shortly after launch we knew that there was something wrong with our pricing. Our market cues were telling us that there was a growing demand that we weren’t serving. We needed to react. So, what do you do in a time like this? Do you conduct a series of A/B tests, charging one price to customer A and another to customer B to see which one works best? It’s a valid strategy, but it didn’t feel like the right move for us.
We made a hard and fast pivot because we ultimately decided that when something is new you shouldn’t be focusing on pricing, you should be focusing on creating value for your users.
We needed to focus on building a great product. In many ways, we need to continue doing exactly what we had always been doing. The goal isn’t buckets of money, at least not yet. The goal is momentum and an army of happy users telling us how to make our product better and more useful.
We took pricing off the table. CoSchedule is now $10 month for everyone. No questions asked.
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