Today I’m going to show you how one entrepreneur used viral marketing to generate 17,584 unique visitors to a brand new website.
In one day.
And he accomplished this despite having:
Zero connections.
Zero Twitter followers.
Zero marketing budget.
In this case study I’ll walk you through the exact step-by-step process that he used.
What Is Viral Marketing?
There’s no one definition of viral marketing that everyone agrees on.
But here’s the one that I think fits best:
“Viral marketing is an approach designed to get others to share your product for you.”
In other words, traditional marketing is where you blast your marketing messages to a group (like with TV commercials).
But viral marketing is where you encourage the “word of mouth” spread of your product or service.
That’s nice in theory. But in the real world most products don’t have a realistic chance of going viral.
And if you’re in that spot, you need to create a piece of viral contentinstead.
How?
Keep reading.
How The Skyscraper Technique Generates Links, Traffic and Social Shares
Let me break this down for you:
The Skyscraper Technique is about publishing content based on a proven framework.
In other words:
Find old content that did well…and crush it with something even better.
(It doesn’t matter if you want to create a viral video, blog post or product launch. The principles are the same)
If you more examples of how I generated traffic with The Skyscraper Technique, check out my post,”Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days“.
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