Challenges of Multi-Channel Marketing

When it comes to marketing nothing offers a greater return than multi-channel marketing, it doesn’t matter what your product is. If you’re not sending your marketing messages to multiple channels, in multiple ways you’re going to miss a large proportion of your target audience. Reaching more of your audience translates into better engagement which in turn results in higher profits. But along with these profitable opportunities comes greater challenges.

Keeping a Consistent Message with Multi-Channel Marketing

It’s often tempting when moving to a new channel for marketing to change your entire personality, after all you might get better results. However, you actually need to resist this urge, as you want to keep your message consistent across all channels otherwise you will simply end up confusing your audience.